Aleksandra Cepulska
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Led affiliate channel to become 4th revenue driving channel and the most efficient one for the business.
- Built relationships with partners including top partners like press, editors, affiliate networks, influencers, blogs, card linked offers:
- Managed affiliate agency and a freelancer on daily basis
- Reported on performance, analyzed it and created strategies to grow the channel
Achievements:
- YoY revenue increase by +34%, traffic increase by +35% while increasing ROAS by +4%
- Decreased coupon publishers revenue from 26% to 7%, increased productive publishers by
68% YoY. Diversified revenue coming from top partners from 82% to 70%.
Splendid Spoon
Driven growth through new audiences, campaigns and affiliate partners. Managed promotions, improved CR via building new landing pages.
- Administrated affiliate program and the growth of it.
- Managed search and paid social agencies, overlooked FB ads, Google search ads, Youtube ads, Snapchat ads.
- Built new landing pages for campaigns and digital advertising.
- Managed promotions and tested new tactics.
- Implemented and managed SEO strategy.
Achievements:
- Turned affiliate program into one of the most efficient channels, 60% growth with conversions increasing 30%.
- CPA reduced by 13%.
- Successfully tested new audiences which proven to be useful for future development of acquisition strategy.
- Tested and lead UGC ads on FB ads from start to finish. They became top ads in terms of ROAS and sales.
Mintos
Developed affiliate program from scratch. Recruited and collaborated with affiliates, analyzed results and constantly came up with ideas for improvements:
-Administrated affiliate program, built relationships with top affiliates on daily basis
-Managed acquisition, retention and activation of the partners
-Researched new markets for potential collaborations and recruited new affiliates
-Formulated new full-formed affiliate acquisition and outreach ideas and proposals
-Planned the effective delivery, management and development of customer acquisition via affiliates
Achievements:
-Affiliates became the biggest channel for acquisition of new customers
-Leads from affiliate channel grown by 15x; sales grown by more than 60%
-Amount of affiliate partners grown by 27x from the start of the position
-Mintos awarded as a Top Start Up Buzz Brand (for the visibility online)